Nathan L Fraser

Activewear

Ahead of the game with high performance style


  • Visual design
  • UI + UX
  • Art Direction
  • Design + Art Direction
    Nathan Fraser
  • Photography
    Simon Lesley
  • Development
    Ben Hadwen

Giving a nod to the sport-luxe look with the latest athletic attire; step up your wardrobe with these high-performance activewear collections.

A companion piece to the spy-themed 'Mission Impeccable' campaign, the art direction concept behind these capsule wardrobes focused on the subversive nature of events lurking in the underbelly of society, with layouts inspired by the dynamism of the collections.

Sports Luxe

Fit to a T

Art direction


Typeface


Din Pro Bold

Grotesque Condensed

Andale Mono

Colour Palette


#EAF0F0
rgb(234,240,240)

#8e9381
rgb(142,147,129)

#874936
rgb(255,188,0)

#ccb4aa
rgb(88,204,124)

#8B7E76
rgb(139,126,118)

#363b44
rgb(255,236,79)