Consumer Insights
Listen, learn, action + deliver
- Product design
- UI + UX
- Strategy
- Design + StrategyNathan FraserTammy Pearshouse
- Project ManagementAna Parente
- DevelopmentBen HadwenElisabeth Vicente
Social and economic context are making considered fashion more relevant than ever. Brands can emphasise how investing in higher quality products benefit consumers, such as through greater durability and better performance.
Growing sustainability and ethical concerns also tie into how consumers think about their consumption habits, with some aiming to buy fewer but higher quality items.
Product detail page
Product detail page
Navigation + Search
Outcomes
As part of a project group with representation from the insights, content, trade, marketing and social teams, we conducted research and ideation forums to propose several actionable recommendations and identify opportunities to explore.
- Focus on product features, materials and quality over design, styling and trends
- Expose information on product detail pages, emphasising description and features, and highlighting key materials, particularly with regard to sustainable credentials
- Increase visibility of category and materials related content across the website, expanding content slots to the navigation menu, search results modal and product listing page grid
- Add tags to highlight materials, key features, and filter content and products
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Colour Palette
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