Nathan L Fraser

Ted Says Relax

A luxurious loungewear collection


  • Visual design
  • UI + UX
  • Art direction
  • Design
    Nathan Fraser
  • Photography
    Cara Johnson
  • Copywriting
    Laura Baker
  • Development
    Ben Hadwen

Minimum effort, maximum effect. Sparkling sequins, dramatic details and tactile textures bring a fresh feel to luxe loungewear. This mix-and-match collection offers effortless style; cut loose, kick back and keep your cool.

The simplicity of the imagery and softness and shape of the products inspired the visual design of the page, guiding the user on a simple, linear journey and presenting the story of the collection through contrast and typographic composition.

Typeface


Futura PT Heavy

Futura PT Demi

Futura PT Book

Colour Palette


#C6A8A8
rgb(198,168,168)

#3E4834
rgb(62,72,52)

#49627E
rgb(73,98,126)