Nathan L Fraser

Into the Wild

Taking inspiration from the great outdoors


  • Visual design
  • UI + UX
  • Typography
  • Design
    Nathan Fraser
  • Photography
    Cara Johnson
  • Copywriting
    Laura Baker
  • Development
    Ben Hadwen

Inspired the great outdoors, this women's outerwear campaign espoused soft lavender hues to contrast with the rich palette of the collection, presented as a simple story through the journey of winter.

The blend of natural textures, autumnal tones and sumptuous details means you can face the elements in elegance while your coat will weather the worst of winter.

Typeface


Abtil Fatface

Oswald Bold

Oswald Light

Colour Palette


#1C1570
rgb(28,21,112)

#8278DA
rgb(246,45,85)

#FC0099
rgb(252,0,153)

#F8E5F9
rgb(248,229,249)